![]() ![]() Many commercial fonts abuse the versatility of many fonts with out even thinking about the correct manner in which the type was created. Just because a font looks nice does not mean its being utilized correctly and to its full potential. ![]() ![]() Some companies such ass Adidas and Sony Corporation sub parties (Fox Asia and AXN Asia) today use this font in the proper manner. Avant Garde is best used as a simple logo song, with specific already set leading and kerning. Every font it not made for every circumstance for example comic sans, should never be used, and you don’t want to use a script type font for a large body or text. The overuse and misuse is often the fate of many fonts due to the users’ ignorance to the font’s purpose and correct usage. It was used as just the logo for the magazine but due to the demand for a complete typesetting of the logo being extremely high in the design community it later on became an entire typeset, shortly after the creation a release of the font to the public, Lubalin soon realized that this font was extremely misunderstood and misused, becoming the stereotypical 1970 font. Century Gothic was created to be a substitute font for ITC Avant Garde, designed by Herb Lubalin, and released by the International Typeface Corporation (ITC) in 1970, so a document created in one can be displayed in the other with no change to copyfit. The display design contained ligatures and alternate characters and the text design did not, but when it went digital the text design was chosen causing the loss of some alternate characters. Its a font best viewed as it was originally intended, in all caps, due to its tight-fitting combinations witch reflects his idea or capturing” the advanced, the innovative, the creative.” There were two original designs of ITC Avant Garde Gothic: one for setting headlines and one for text copy. ITC Avant Garde Gothic is a font created by Herb Lubalin in 1970 for the magazine Avant Garde. ![]()
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